Jack N’ Jill Kids

Established in the 1940's, the Jack N' Jill Kids brand was a household name and is fondly remembered by many Aussie kids raised in the 50's, 60's and 70's. Today, the family business has been revived by Melbourne-based couple Rachel & Justin Bernhaut, who, after their own personal light bulb moment, realised the product is still very relevant for today's health-conscious parents.

Jack N' Jill is now sold in more than 50 countries with the range incorporating toothpaste of various flavours; newborn teething gel and tooth wipes, plus toothbrushes - both manual and electric. Silicone finger brushes, rinse cups as well as a Bathtime range and a Natural Sunscreen!

Jack N' Jill Toothpaste is 100% safe for young children - especially because they have a tendency to swallow it, rather than spit it out! All Jack N' Jill branding is designed to be appealing to children and is cute enough that parents won't mind it sitting on their bathroom vanity. Alongside the toothpaste we have designed and manufactured the first children's toothbrushes with handles that are made of Non-GMO cornstarch, and are therefore biodegradable and recyclable. Did we mention 'cute'??

At Jack N' Jill we believe that businesses have an obligation to the environment, that's why we have formulated an all natural, hypoallergenic toothpaste with organic ingredients, and designed our packaging to be minimal, recyclable and BPA Free.

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Rachel & Justin Bernhaut

“We created Jack N’ Jill to disrupt an industry that was using unnecessary harmful chemicals in products that were being ingested by babies and children.

In addition, we developed biodegradable toothbrushes which offer a solution for the environmental disaster being wrought on the earth by traditional plastic brushes. To date, Jack N’ Jill Kids has saved over 5 million oral care products from landfill and removed thousands of litres of harmful toxic nasties from entering our waterways with their eco-friendly, non-toxic products.

We’re continually looking for ways to innovate and improve our production and packaging - we want our kids to grow up with better everyday necessities that don’t have any hidden costs to our bodies or the earth. That’s our mission.”